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Breathedreamgo

The transformational travel guide

How to find success and make money as a travel blogger

by Mariellen Ward · April 11, 2015October 3, 2022 This post may contain compensated links. Find more info in my Disclosure Policy.
Mariellen Ward, travel blogger, blogging in Bhutan and India
Me, on the job as a travel blogger in South Asia (staying at the gorgeous Uma Paro in Paro, Bhutan)

Table of Contents

  • How do you create a successful travel blog? How do you make money from travel blogging?
    • First, define what success is to you
    • Second, read travel blogs and travel writers
    • Third, find your passion
    • Fourth, develop a myriad of skills and create great content
    • Fifth, become part of community
    • Market your blog and build your audience
    • Seventh, learn about monetization options
    • Summary
  • Resources, Links, Blogs

How do you create a successful travel blog? How do you make money from travel blogging?

BACK IN 2010, when Breathedreamgo was less than a year old, I took the MegaBus to New York City to attend TBEX New York (which I now think of as the Woodstock of travel blogging). Since then, I’ve seen many of the people who were there build very successful blogging careers. I’ve seen them develop their skills, adapt and change, hone their brand and image, take advantage of opportunities and kill it on social media.

It’s not about keeping up. It’s about finding your voice and your “why.” – Sean Keener, Bootsnall (via MissAdventures)

The successful bloggers seem to me to have found their mojo, their voice, their secret sauce. They know who they are, and stay more-or-less true to their vision. They are talented, driven and hard-working — much more hard working than many people imagine. Here’s a short list of just some of the talented travel bloggers I met at TBEX NYC who are still going strong:

  • Uncornered Market (Dan Noll and Audrey Scott)
  • The Planet D (Deb Corbeil and Dave Bouskill)
  • Legal Nomads (Jodi Ettenberg)
  • Nomadic Matt (Matt Kepnes)

But what is it, exactly, that makes a successful travel blog, and how do you make money from travel blogging? I was asked to give a workshop on this topic for The Writers’ Community of Durham Region, near my hometown in Toronto, so I thought about it, reached out to the travel blogging community and read a lot of blog posts and articles. I’ve summarized the results here, and below there are loads of good how-to resources and inspiring travel blogs to peruse. But, first …

First, define what success is to you

I cannot stress enough the importance of defining your goals, objectives and what success means to you. Travel blogging is much, much harder than it looks and people who do it well, consistently, and over the long term deserve a lot of accolades.

There are as many types of travel blogs as there are travel bloggers. So, ask yourself what you want to achieve.

Here are some possible goals

  1. Become a well-paid celebrity blogger.
  2. Create a successful blog that allows you to travel for free.
  3. Build a platform/portfolio for your travel writing career.
  4. Establish yourself as a niche expert.
  5. Offer products and/or services via your blog.
  6. Inspire people, make an impact on people’s lives.
  7. Help people travel better.
  8. Promote responsible travel, ecotourism, sustainable travel and help make the world a better place.
  9. Seek and discover ways that travel broadens your horizons. Bring the world together a little.
  10. Improve your writing, photography, design, video and/or storytelling skills.
  11. Find yourself.

There is no “right way” to be a travel blogger, and there is no point in comparing yourself to someone else. You have to do it your way. So, be honest with yourself and make the decisions that will move you in the direction you want to go.

Mariellen Ward, travel, writer, blogger, Udaipur, India
Me at my portable office in Udaipur, India

Second, read travel blogs and travel writers

Second, read a lot of travel blogs, and good travel writers (like my faves Don George and Amy Gigi Alexander), and find out what works. The best travel blogs are usually good at one or more of the following — and the more you get right, the better yours will be:

  1. Personality
  2. Niche
  3. Brand (consistency, clarity)
  4. Writing
  5. Photography
  6. Video
  7. Tips and advice
  8. Entrepreneurial spirit (good at making money)
  9. Visually appealing
  10. Engaging

Third, find your passion

Make sure your travel blog is built on a solid foundation of YOU. Passion is the secret ingredient to many of the most successful travel blogs, and passion is as unique as you are. Passion will not only make your storytelling better, it will be your fuel, and keep you going during the marathon of blog building. So find out what you love, whether it’s a place (like me and India) or a style of travel (eg solo) or whatever.

Do it with passion or not at all.

Fourth, develop a myriad of skills and create great content

It takes a myriad of skills to be a good blogger — mind-boggling, really — here are just a few:

  • Writing, photography and / or video making skills. Check out this post to find some inspiration for writing from around the world. 
  • Sense of design, page layout.
  • A fairly high level of technical aptitude is necessary for running a complex WordPress site, understanding the nuances of various social media platforms, and being able to track metrics and run reports.
  • Ability to be a one-person media outlet and write headlines, decks, captions and subheads; plus copy edit and proof read your work.
  • Marketing know-how, especially using social media and public relations.
  • Ability to make a story out of a travel experience, and to tell stories on the fly, literally, as you are travelling (much harder than it looks).
  • Taking selfies!

The whole point of developing these skills is essentially to enable you to create good great content.

The key to a successful travel blog is to put your audience first. – Dave and Deb, The Planet D

You know the story of the tortoise and the hare? Great content is the tortoise. Yes, it’s a slower build than trying to razzle-dazzle with viral videos or uber-clever social media posts or SEO driven pap. Great content will get you more shares, better SEO, an engaged and loyal audience and respect. In the end, great content — like the tortoise — wins.

Fifth, become part of community

There are lots of travel blogging communities online and offline. I am an active member of the TBEX community, Travel Massive and many Facebook forums for travel bloggers (including a couple specifically for travel bloggers in India). Here I will highlight some faves.

Travel Massive

Travel MassiveAfter I returned from TBEX New York, in the summer of 2010, I held a travel tweetup on a King Street patio in Toronto. One of the people who showed up, Alicia Taggio, had just returned from a Travel Tribe meetup in Sydney, Australia. While I was introducing her, we looked at each other and at the exact same time said: “We should start a Travel Tribe in Toronto!” And so we did, and the rest is history.

Toronto became the first chapter of what is now Travel Massive, a global initiative to connect people working in digital travel. There are now about 80 Travel Massive chapters around the world. Travel Massive is great for networking with other travel bloggers and also with people who are looking to partner with travel bloggers — people who work at travel companies, brands, start-ups, etc. I know there have been lots of deals struck and many friendships made within the Toronto Travel Massive community, that’s for sure!

So when you travel, check out the Travel Massive site to find out if there’s a chapter in your destination city. 

TBEX

The TBEX Conferences are probably the best travel blogger conferences in the world (there are three each year: one in Europe, one in North America and one in Asia). They’re a great place to learn and network.

There are other travel conferences (like WTM and ITB), and other travel blogger events (like Traverse, TBC Asia and the Social Travel Summit). If you get involved in the community, you will learn about all of these and more.

Market your blog and build your audience

Marketing your blog and building your community are ALMOST as important as creating good great content.

Content is king, but marketing is queen, and runs the household. Gary Vaynerchuk 

This is a huge topic. There are virtually limitless ways of marketing your blog, as vast as your imagination and ingenuity.

Using social media effectively is a great start. Platforms like YouTube, Facebook, Twitter, Pinterest, Instagram, Flickr, Periscope, Google+ are ideal for connecting with like-minded people, sharing and discovering great content, building rapport with your readers and keeping on top of happenings that interest you, and that are part of your niche. Travel blogger Legal Nomads has an excellent guide to social media on her site and Young Adventuress shares her thoughts on social media here.

Guest blogging is another good way of marketing your blog, especially if you blog on a really popular site with lots of traffic; and commenting on popular blogs is good for gaining back links and building relationships.

Knowing *enough* about SEO can help (but this one is tricky as Google is always moving the goal posts … and not telling anyone where they are). Write for humans, not search engines, but do keep common and popular key words in your headings, subheads and first few paragraphs. Read SEO for Idiots for a quick overview and make sure you sign you sign up for Google Webmaster Tools and install Google Analytics on your blog to track traffic.

Seventh, learn about monetization options

Virtually every blogger has their own unique mix of income sources, based on their strengths, interests, numbers (how many readers and followers) and niche. These are some of the more common income options. Direct means the income comes directly from the blog; indirect means the blog is a springboard or platform for other activities and income sources.

1. Direct

  • Sponsorship
  • Advertising
  • Paid blogger campaigns
  • Paid press trips
  • E-books
  • Selling links
  • Online shop
  • Affiliate sales e.g. Amazon
  • Donate button
  • Product and hotel reviews
  • Contests
  • Brand Ambassador
  • Ad networks eg Google Adsense

2. Indirect

  • Freelance writing
  • Selling skills such as content marketing, social media consulting, video making, graphic design
  • Content creation for brands
  • Selling photographs to brands
  • Hosting tweetchats
  • E-books
  • Speaking
  • Teaching, mentoring, coaching
  • Leading tours
  • Selling travel

Summary

This a brief overview of what it takes to be a successful travel blogger. There’s a lot to learn, it requires a lot of hard work, and you have to constantly adapt and change. I haven’t even mentioned some of the many soft skills like packing and handling the rigours of travel (eg airports, jet lag, delays, etc).

My bread and butter are my readers. I will never jeopardize the trust they have placed in me. – Gary Arndt, Everything-Everywhere

Most of all, I think it takes honesty. Being honest with yourself about who you are, what you have to offer and what you want to achieve; and being honest with your readers. Though I mostly write about travel, I regularly write about the challenges of my own journey facing loss, depression, financial difficulties and a nagging lack of self-confidence, plus my personal spiritual path. And I hope to do more of this.

Good luck, dream big, and go out and see your world!

Monastery, Ladakh, India, Buddhist, mountain, art, culture, travel, tourist, tourism
Me at Thiksey Monastery, Ladakh, India

Resources, Links, Blogs

1. Blogging tips

Problogger: Build a better blog

The Planet D: So you want to be a travel blogger?

The Planet D: From trailer park to travel blog, our path to success

Nomadic Matt: Build your own travel blog

Copy Blogger: 7 Potent tips for creating a travel blog unlike the rest

Hecktic Travels: How we do it

Social Media Growth Hacks: How to edit videos with i-movie

Finding the Universe: How to become a professional travel blogger

A Dangerous Business: Travel Blogging 101 Course

LifeHack: How to create a wildly successful travel blog

Adventurous Kate: Reality of being a travel blogger

Alex in Wanderland: On blogging

Travel Blogger 101: 21-day course

VickyFlipFlops: Blogging category

2. Monetization

Problogger: 60 ways to make money from your blog

Problogger: Advanced techniques for making money

The Planet D: Our journey from travel dream to professional bloggers

Chris Guillebeau: The $100 start-up (and other books)

Expert Vagabond: This is how I get paid to travel the world

Expert Vagabond: 11 Secrets to becoming a professional travel blogger

Wandering Earl: How I can afford my life of constant travel

LifeHack: How to create a wildly successful travel blog

JetSetCitizen: How to really make money as a travel blogger

The Savvy Backpacker: How to create a successful and profitable travel blog

Jimdo: Make money from travel blogging

Going Awesome Places / Travel Blog Breakthrough: Income Report

Just Oneway Ticket: How I can afford to travel and how I earn money from travel blogging

3. Writing and storytelling

Fevered Mutterings: Free course on Storytelling for Bloggers

Tim Leffel: Travel Writing 2.0 Blog

Top 10 travel witing tips for bloggers

4. Technical Help

If you’re like me, you need a webmaster — someone who can take care of the more technical aspects of running a WordPress blog. I can personally recommend both Chris Richardson. He is the best in the business, and offers a range of services to help you from feeling like this guy.

I pay a monthly fee to Chris Richardson of  for a managed WordPress solution, which includes taking care of technical issues, updating, back-ups, speed auditing, security and more. It’s a small price to pay for peace of mind.

5. Professional Associations

Society of American Travel Writers (SATW)

  • 10,000 UVs per month (average) to join as a blogger

Travel Media Association of Canada (TMAC)

  • Can amass enough points from blogging to join

If you enjoyed this post, please sign up to The Travel Newsletter in the sidebar and follow Breathedreamgo on all social media platforms including Instagram, TripAdvisor, Facebook, Pinterest, and Twitter. Thank you!

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About Mariellen Ward

Professional travel writer Mariellen Ward is the founder of award-winning Breathedreamgo. Mariellen has a BA in Journalism and has been travel writing and blogging since 2005. She has won many awards, including a National Tourism Award from Incredible India Tourism, and writes for some of the world’s leading publications including BBC Travel and NatGeo Traveller India.

Breathedreamgo is an award-winning travel site published by Canadian travel writer and India travel expert Mariellen Ward. Breathedreamgo was launched in 2009 and focuses on transformative travel, travel in India, travel in Canada, responsible travel, and solo female travel.

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Filed under: Travel TipsTagged under: blog, blogging, content, how to, income, money, social meda, Travel, trip, video, write, Writing
About Mariellen Ward

Professional travel writer Mariellen Ward is the founder of award-winning Breathedreamgo. Mariellen has a BA in Journalism and has been travel writing and blogging since 2005. She has won many awards, including a National Tourism Award from Incredible India Tourism, and writes for some of the world’s leading publications including BBC Travel and NatGeo Traveller India.

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