India is a shopper’s paradise
There is an astonishing variety of dazzling handicrafts, textiles, jewelry, furnishings, art, spices and much more on display in winding bazaars, busy markets, state emporiums and street stalls; at ancient historical sites and shining new malls. The country produces both traditional and modern goods, and sometimes a compelling mix of both — such as designer fashions inspired by traditional costumes.
Recently, in my bi-monthly column on TravelWireAsia.com, I wrote a two-part series on How to shop in India and What to Buy. Below are summaries and links to the full read — but first, why I claim to be a shopping master.
The first time I went to India, I went a bit shopping crazy. It was like I had just been given the keys to the castle, and in a way, I had. I had saved for a year to go on my “trip of a lifetime” to India, and was recovering from the grief of losing both my parents, just a few years apart. Seeing all those shiny, hand-beaded, affordable niceties opened the floodgates of desire to live my dreams — which included dressing like a modern day Oriental princess, apparently.
Six years and five trips to India later, I’ve learned that shopping in India is like running for a subway train: it’s a waste of energy to run, there is no hurry, another will be along in a minute. I also learned that buying in haste does indeed make waste. Shoes that enticed me with fantasy were horribly uncomfortable to wear and many of the shawls I bought resembled each other to the point of redundancy. I ended up giving away a lot of things, or bringing them home and selling them in my annual India-themed yard sale.
Part 1: Top 5 tips on how to shop in India
Anyone who has visited India will know that bazaars, markets, emporiums, street stalls, tourist attractions and malls, from one end of the subcontinent to the other, overflow with a dazzling array of handicrafts, textiles, jewelry, furnishings, art, spices and much more.
But the splendour of the merchandise is equaled and often surpassed by the chaos of the market place. Prices and quality vary wildly; touts are persistent to the point of obnoxious; it’s impossible to keep track of regional specialties and where the best places to buy specific things are; and haggling with wily shopkeepers is unsettling, if you’re not used to it.
On my first trip, I went a bit crazy shopping in India. I was staying with friends, an Indian family in south Delhi, and I would come home at the end of almost every day clutching bags and bags of clothing, housewares, jewelry and more. They watched in wonder as the pile of goods grew and grew in the bedroom I was sharing with a family member. I ended up giving away a lot of the stuff I bought – and learned these lessons the hard way.
1. Take it easy and don’t buy on impulse. You already hate me. How can you possibly resist the shops and tables heaped with glittering, exotic and affordable goods? Trust me, as you travel in India you begin to see the same things over and over again, and gain a better sense of quality and how much things should cost. I wasted a lot of money by buying things the first time I saw them – like a peacock feather fan, fabulous-looking but horribly uncomfortable shoes and a lot of jewelry that broke on the second wearing. If I had to do it all over again, I would buy fewer things, and spend more time and money ensuring I was buying good quality.
2. Haggling is a blood sport, enjoy it. Do you remember the first time you sang karaoke? How you just had to let your inhibitions go and jump in, feet first? It’s like that. Don’t worry that you’re hurting the shopkeeper’s feelings. This is business. Take it slow, enjoy it, have a cup of tea and stay cool. Decide ahead of time on how much you want to spend — a good rule of thumb is to offer half and pay up to two-thirds. Be prepared to walk away. Whatever it is, chances are you will see its like again.
3. Know when to haggle and when to pay full price. Having said that, there are lots of fixed price stores in India that do not use the barter system; bartering is primarily done in street markets. But sometimes, in smaller stores where the merchandise is locally made, you can bargain — offering, for example, to buy more pieces if they are willing to bring the price per unit down. And sometimes, when you fall in love with something, price doesn’t matter.
4. Do your homework. Everything in India is regional, from cuisine to language to clothing styles, and dramatically changes from state to state. As you travel, find out what the regional specialties are. Some things are obvious, like buying tea in Darjeeling. It’s worthwhile and also interesting to seek out local craftsmen. I once spent an afternoon sitting on the floor of a gem dealer’s shop in Jaipur – the gemstone capital of India – helping to design a gorgeous beaded necklace and pendant, with semi-precious stones the colours of a morning sunrise over a misty sea. That set still has a lot of meaning for me, years later. (More on this topic in the next part.)
5. All roads lead to Delhi. Many international flights arrive and leave from the capital of India, Delhi, and likely yours will too. You can buy almost everything there that you saw as you traveled – saving you the hassle of lugging your souvenirs all over the country. In fact, near Connaught Place, the commercial centre of the city, there’s a row of state emporiums that sell many of the handicrafts of those regions. Having said that, though, shopper beware: I bitterly regret not buying sandalwood oil in Mysore. I have never seen it for sale in Delhi.
Part 2: Top 5 things to buy in India
In Part 1 of my two-part “how to shop in India series,” I mentioned the dazzling, affordable merchandise that greets visitors to India from one end of the country to the other; and I suggested several strategies for successfully navigating the marketplace. It was all about how to shop in India. This part is about what to buy. Here are my top 5 suggestions.
1. Textiles: India is of course famous for textiles, from elaborately embroidered pashmina shawls to silk saris; and from cotton kurtahs (long, tunic-style shirts), bedspreads, and pillowcases to appliqué wall hangings.
2. Art and handicrafts: This is another category that encompasses a mind-boggling array of goods. Indians have been fine artists, craftsmen and artisans since the dawn of time, and all over India you will see an explosion of creativity.
3. Jewelry. Indian jewelry is in a class by itself. You just cannot compare. It tends to be big, bold, intricate and colourful. And like everything else in India, it changes from region to region.
For the rest of the tips read Top 10 things to buy in India.
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