Fashionable travel clothes at Shopgirls

At the Shopgirls boutique

Breathedreamgo now has official clothing supplier!

Recently, I was walking along Queen St. W., in Parkdale, Toronto, when I discovered Shopgirls. I couldn’t believe it: a store in my neighbourhood, with a great atmosphere and staff, that has gorgeous, affordable women’s clothes that travel well and that you can buy online! And then I met the owner, Michelle Germain, and knew instantly that we were like-minded, and that she was the reason I like the clothes so much. So I asked Michelle if she would be willing to become the “official fashion clothing supplier” for Breathedreamgo — in other words for me! — and she said yes. She is totally cool.

I’ve been so busy travelling and writing the last few years, I stopped paying attention to my wardrobe and how I look. But now that Breathedreamgo and my travel career are both doing so well, and I am going to meetings and speaking at conferences, I felt it was time for a makeover and especially for new clothes. So Michelle spent a couple of hours with me and put me in some of Shopgirl’s most classic and fashionable women’s clothes.

Yoga Jeans at Shopgirls women's fashion clothing store Toronto

At the Shopgirls boutique

The essential pieces she started me off with were Second Denim yoga jeans that are super comfortable, a flowing silk “Lily” top in deep teal and a red purse by Nella Bella called The London Bag Multi-Tasker. Shopgirls is big on yoga jeans, and offers the biggest selection in Canada.  The Lily top by Veronique Miljkovitch can be scrunched up and jammed in a suitcase or backpack and comes out looking good. The wrinkles only change the top’s style; they don’t ruin it.

Dress at Shopgirls women's fashion clothing store Toronto

moi trying on a dress by Veronique Miljkovitch – I bought it in blue

They also love Nella Bella purses. I took my “multi-tasker” to Halifax with me and loved the versatility. It is composed of five pieces: a large and small purse and three separate straps. I carried it on the plane as a messenger bag, and then when I went out for dinner, I put the chain handle on only the small bag, and I had a smart evening purse.

While there are many designers represented at Shopgirls, I kept falling in love with pieces by Melissa Nepton and Veronique Miljkovitch. Both of these designers make elegant, flowing, flattering clothes that suit my age, but that allow me to retain my “funky integrity,” as my friend Shelly put it. Shelly, owner of Lila Yoga Toronto came with me to take photos and offer a sound second opinion.

I also bought a flowing off-white top called Jasmine by Melissa Nepton, a flowing top called Uma by Veronique Miljkovitch and a simple pencil skirt by The Paddock.

Among other reasons for loving Shopgirls is that the store features all-Canadian clothes. This is from their website:

just two of five pieces of The London Bag Multi-tasker

2 of 5 pieces of The London Bag Multi-tasker

“Established in Parkdale Village since 2007, Shopgirls features the best of up-and-coming and reputable Canadian designers. Pieces are carefully edited to cater women of all shapes and sizes… celebrating the female form as it should be. You will find stylish and creative pieces from over 50 Canadian designers including the most figure flattering jeans in the world!

Armed with the best selection in Canada, and boasting over 5,000 happy bums who’ve been fitted in Second Denim’s Yoga Jeans, the Shopgirls team offers expert advice on making all women look and feel incredible. Fashion need not be so serious ladies…bring your babies, dogs, smiles, and fabulousness and let the Shopgirls team work their magic!”

The 5-in-1 Dress: Perfect for travel

One of Shopgirls’ specialties, perfect for travel, is the 5-in-1 Dress. This slinky dress can actually be worn much more than five ways — if you watch the video you’ll see what I mean.

Check out the Shopgirls website. You can order their clothes from around the globe. And write to me if you want my opinion! I am sure I will be visiting the store often. Thanks so much to Michelle and Ashleigh of Shopgirls, and my friend Shelly for a wonderful, and long overdue, shopping spree. I hope this is just the beginning of a beautiful — and fashionable! — friendship.

Photo courtesy Katherine Holland.

[DISCLOSURE NOTE: Yoga Jeans, Lily top and Nella Bella bag provided by Shopgirls for promotional consideration. But I would have bought them. As always, views expressed are my own and are in no way influenced by accepting a merchandise. I will not compromise the editorial integrity of Breathedreamgo.]

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7 Responses to Fashionable travel clothes at Shopgirls

  1. Brock - Backpack With Brock April 24, 2012 at 11:29 am #

    How exciting that you have your own official clothing supplier! That’s when you know you’ve made it, I think

  2. Jamie April 25, 2012 at 12:15 pm #

    It was such a pleasure having you Mariellen! See you at the Travel Massive meetup tomorrow 🙂

  3. Krizza April 25, 2012 at 10:28 pm #

    Although you can’t finger the fabric or try on the item, the payoff in convenience and an almost unlimited selection may make you a convert once you master the basics of buying clothes online..

  4. Myrtle April 25, 2012 at 10:50 pm #

    That’s when you know you’ve made it, I think! Thanks for letting me visit your site..

  5. Mariellen April 26, 2012 at 10:32 am #

    Ha, Brock and Myrtle, that’s funny.

    Jamie, Loved my shopping spree. Great clothes, great service and liked the tea, too 🙂

    Krizza, the thing about these clothes is that they are all so flow-y and feminine, designed by women, and figure flattering. I was trying on piece after piece, and they almost all worked — and that never happens!

  6. Liz April 27, 2012 at 8:34 am #

    That’s when you know you’ve made it, I think. Looking forward for more great post.


  1. Water Dragon lands in Toronto: Sculpture unveiled at Shangri-La HotelBreathedreamgo - May 9, 2012

    […] of the ceremony. I walked into one so that I could get a good photo and burned a hole in one of my brand new Shopgirls blouses. I made a beeline for the store on my way home and they reassured me they would help me repair it. […]

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